Meta Reportedly Plans a Crypto Comeback with Stablecoin Focus—Three Years After Diem

Meta is quietly reigniting its crypto ambitions, this time with a sharper focus on stablecoins. The social media giant is in early-stage talks with cryptocurrency firms to explore applications for cross-border payments, particularly for content creators. The move comes three years after regulatory pressure forced the shutdown of its Diem stablecoin project.

The renewed push faces a familiar hurdle: an uncertain regulatory landscape for stablecoins in the US. While the technology promises cheaper global transactions, authorities remain wary of systemic risks. Meta’s pivot toward creator monetization suggests a more targeted approach than its earlier vision of a global currency.

This isn’t Meta’s first crypto rodeo. The company’s 2019 Libra project—later rebranded Diem—sparked immediate regulatory backlash. Its collapse in 2022 underscored the challenges of marrying decentralized finance with traditional oversight. The current strategy appears more pragmatic, leveraging stablecoins as payment rails rather than attempting to reinvent money itself.